DETECTIVE CLEAN (45 SECONDS)

TitleDETECTIVE CLEAN (45 SECONDS)
BrandWHITEPLUS
Product / ServiceDRY CLEANING
CategoryB01. Internet Film
EntrantDENTSU PUBLIC RELATIONS Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 NEESEEZ Tokyo, JAPAN
Production Company DENTSU KANSAI TOKYO ROOM, JAPAN
Production Company 2 DENTSU CREATIVE X Tokyo, JAPAN
Production Company 3 AVEX ENTERTAINMENT Tokyo, JAPAN
Entrant Company DENTSU PUBLIC RELATIONS Tokyo, JAPAN

Credits

Name Company Position
Haruharu Neeseez Creative Director
Tadashi Inokuchi Dentsu Public Relations Inc. Chief Pr Planner
Yohei Nemoto Dentsu Public Relations Inc. Pr Planner
Masahiro Okumura Dentsu Inc. Strategic Planner
Yusuke Sato Dentsu Inc. Cm Planner/Copy Writer
Makoto Nagahisa Dentsu Inc. Cm Planner
Kazunori Kawagoshi Dentsu Inc. Art Director
Kazutomo Tanjo Dentsu Creative X Inc. Producer
Yusuke Horio Avex Music Creative Inc. Line Producer
Yukinori shitara Avex Music Creative Inc. Production Manager
Wataru Sato TYO Inc. Monster Division Film Director
Jun Sakai Crank Camera
Kosuke Sakurai Freelance Lighting
Yasushi Kawashima Craft Art
Tomotsugu Kawamura PPC Record/Ma
Takero Yamashita PPC Online Editing
Hiroki Yamaoka PPC Offline Editing
Kota ikeda Backslash Music

Brief Explanation

In pursuit of their suspect, a team of detectives narrow in on a run-down apartment. One of the detectives assigned to the case is Detective Clean, who, as his name suggests is a stickler for cleanliness. As the team prepares to storm the apartment, Detective Clean’s disdain for dirtiness stalls the investigation as he must first wipe clean the door knob before entering. Once inside they find a disheveled crime scene. While the detectives sift through the mess looking for clues leading them to the suspect, Detective Clean’s obsession for cleanliness continues to interfere with his job duties. His constant need to wipe down objects for germs erases valuable fingerprint evidence, the sight of cockroaches startles him to shoot his gun in self-defense, and he even washes away the victim’s dying blood-inked message on the floor indicating his killer’s identity. Ultimately a stain on his shirt brings the investigation to a halt. Fortunately for Detective Clean, with Lenet’s convenient 24 hours a day, 365 days a year complete online delivery dry cleaning service he can order his dry cleaning picked up on the job with the touch of his smartphone, enabling him to get right back to work.

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