| Title | STRIDE - KEEP YOUR CONCENTRATION |
| Brand | MONDELEZ JAPAN |
| Product / Service | STRIDE |
| Category | B01. Internet Film |
| Entrant | MONDELEZ JAPAN Tokyo, JAPAN |
| Entrant Company | MONDELEZ JAPAN Tokyo, JAPAN |
| Advertising Agency | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Naoto Nishio | Mccann Erickson Japan Inc. | Associate Creative Director/Planner |
| Toshihiro Umezawa | Mccann Erickson Japan Inc. | Copywriter |
| Ryosuke Kurahashi | Mccann Erickson Japan Inc. | Copywriter |
| Seiji Matsumoto | HANABI Inc. | Art Director |
| Yutaka Tsuda | Mccann Erickson Japan Inc. | Strategic Planner |
| Hiroki Fujita | Mccann Erickson Japan Inc. | Business Director |
| Kentaro Okuda | Mccann Erickson Japan Inc. | Group Account Director |
| Yusaku Minami | Mccann Erickson Japan Inc. | Account Supervisor |
| Yu Takayanagi | Mccann Erickson Japan Inc. | Account Exective |
| Kaori Mochizuki | Mccann Erickson Japan Inc. | English Copywriter |
Will gum help improve concentration? Stride conducted a human experiment to test this theory. Test Subject A was given new and improved Stride with long-lasting flavor. Subject B was given regular gum. They were both asked to build the card tower, while various obstacles to break their concentration were thrown their way. During the test, Subject B spit out his gum after the taste was gone and lost his concentration. Subject A, chewing Stride, continued to chew his gum till the end. Only Subject A was able to complete the tower and clear the challenge.