Title | POKÉMON CHALLENGE |
Brand | |
Product / Service | GOOGLE MAPS |
Category | B01. Internet Film |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company | AOI PRO. Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Media Agency | SIX Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
On April 1st Google made an official global announcement offering a new position, The Pokemon Master. Thus began the most rigorous test known to man to find the world's best Pokemon Master. To clear the test, applicants armed with Google Maps explore every corner of the real world in search of capturing all 151 Pokemons. Their mobile devices combine and analyze GPS and camera data all in an effort to find the Pokemon which appear as a AR.