POKÉMON CHALLENGE

TitlePOKÉMON CHALLENGE
BrandGOOGLE
Product / ServiceGOOGLE MAPS
CategoryB01. Internet Film
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency SIX Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

On April 1st Google made an official global announcement offering a new position, The Pokemon Master. Thus began the most rigorous test known to man to find the world's best Pokemon Master. To clear the test, applicants armed with Google Maps explore every corner of the real world in search of capturing all 151 Pokemons. Their mobile devices combine and analyze GPS and camera data all in an effort to find the Pokemon which appear as a AR.

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