Brief Explanation

This is a bizarre story in which a single person is cast in every role. Our campaign to promote the extensive task-specific lineup of Post-it® notes dares to cast the same actor in every role in an absurd workplace drama, emphasizing how there’s a right person for every role just as there’s a right Post-it® product for every job. In our six-part “romantic comedy” series, the main character navigates the shoals of love and work despite suffering from a rare and traumatizing “everyone looks just like me” disease. During the campaign, a new episode was released every week. Post-it® notes appear at turning points in the plot as the main character faces various dilemmas due to the fact that he always uses the same type of Post-it® note. The closing credits for each episode reviewed the mistaken Post-it® use and offered task-specific solutions, promoting understanding of our message in an unobtrusive w