Title | ONE PERSON, MANY ROLES: A DRAMA EPISODE3 |
Brand | 3M JAPAN |
Product / Service | POST-IT® |
Category | B01. Internet Film |
Entrant | GEEK PICTURES Tokyo, JAPAN |
Entrant Company | GEEK PICTURES Tokyo, JAPAN |
Advertising Agency | ASATSU-DK Tokyo, JAPAN |
Production Company | GEEK PICTURES Tokyo, JAPAN |
Production Company 2 | GEEK SIGHT TOKYO, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Ishiyama | ADK Tokyo | Creative Director |
Hiroki Ishiyama | ADK Tokyo | Copywriter |
Yuta Kaneko/Tetsuya Umade | ADK Tokyo | Planner |
Tetsufumi Takei | ADK Tokyo | Art Director |
Kosui Yamashina/Shogo Ishizuka/Yuka Nakano | GEEK PICTURES+GEEK SIGHT | Producer |
Kentaro Hagiwara | THE DIRECTORS GUILD | Director |
Tomoichi Naruse | Free‐lance | Assistant Director |
Kentaro Hagiwara/Kyota Fujimoto | THE DIRECTORS GUILD/Free‐lance | Scenario |
Takuro Ishizaka | Framewoks Films Inc | D.o.p |
Hideki Tachino | Free‐lance | Lighting |
Takayuki Inoue | Free‐lance | Art |
Nozomi Ashida | GEEK SIGHT | Editor |
Naoko Asari | Free‐lance | Sound Design |
Kazue Katou | Free‐lance | Stylist |
Nori | Free‐lance | Hair Make |
Kazumi Matsuzawa | Free‐lance | Scripter |
Geek Sight/Defense | GEEK SIGHT/DEFENSE | Post Production |
Wab Design Inc. | Wab Design Inc. | Web –production |
Kazutaka Nakamura | Wab Design Inc. | Web –director |
Hirosumi Watanabe | Wab Design Inc. | Web –designer |
This is a bizarre story in which a single person is cast in every role. Our campaign to promote the extensive task-specific lineup of Post-it® notes dares to cast the same actor in every role in an absurd workplace drama, emphasizing how there’s a right person for every role just as there’s a right Post-it® product for every job. In our six-part “romantic comedy” series, the main character navigates the shoals of love and work despite suffering from a rare and traumatizing “everyone looks just like me” disease. During the campaign, a new episode was released every week. Post-it® notes appear at turning points in the plot as the main character faces various dilemmas due to the fact that he always uses the same type of Post-it® note. The closing credits for each episode reviewed the mistaken Post-it® use and offered task-specific solutions, promoting understanding of our message in an unobtrusive way.