| Title | CURRY MESHI HAS COME |
| Brand | NISSIN FOODS |
| Product / Service | CURRY MESHI |
| Category | A01. Food |
| Entrant | SAMURAI TOKYO, JAPAN |
| Entrant Company | SAMURAI TOKYO, JAPAN |
| Advertising Agency | SAMURAI TOKYO, JAPAN |
| Advertising Agency 2 | HAKUHODO THE DAY Tokyo, JAPAN |
| Production Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kashiwa Sato | SAMURAI | Executive Creative Director |
| Shinichi Takizawa | HAKUHODO THE DAY | Creative Director/Plannner/Copywriter |
| Yuji Tanaka | HAKUHODO INC. | Planner/Copywriter |
| Ryo Suruga | HAKUHODO INC. | Planner/Copywriter |
| Tomoatsu Kasahara | SAMURAI | Art Director |
| Junichi Kurata | HAKUHODO INC. | Art Director |
| Keita Kojima | HAKUHODO INC. | Art Director |
| Masafumi Fukuda | HAKUHODO PRODCUT'S INC. | Producer |
| Yuichi Chikamatsu | HAKUHODO PRODCUT'S INC. | Production Manager |
| Masabumi Domen | HAKUHODO PRODCUT'S INC. | Production Manager |
| Takuma Hariu | HAKUHODO PRODCUT'S INC. | Production Manager |
| Wataru Sato | TYO | Director |
| Shuhei Onaga | TYO TECHNICAL RANCH | Cameraman |
| Satoru Oyamada | HIKARI KOBO | Lighting |
| Yuji Fukuzawa | Fis | Production Designer |
| Yoshitaka Honda | Freelance | Editor |
| Masaki Sakazume | HAKUHODO PRODCUT'S INC. | Editor |
| Yoshiyoshi Arakawa | OTONA KEIKAKU | Narrator |
| Shota Hirakawa | SOUNDROID | Sound Design Arrangement |
| Shunsuke Itakura | AC BU | Animation |
“Curry Meshi” is neither roux nor in pouch. It is curry of new genre. Just by pouring water and microwaving, it is ready to eat. With a straight talk by the original character, the spot quickly escalates into chaos cut by cut. As conveying the product’s unique sales points, the spot puts it into an unique position quite different from conventional “curry rice”. With a simple backdrop and no music, the spot is intentionally made simple to encourage spoofs and “MAD movies”, aiming to create a buzz.