TRICK ART

TitleTRICK ART
BrandLEXUS INTERNATIONAL OR TOYOTA
Product / ServiceLEXUS CT200H
CategoryA08. Cars & Automotive Services
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Credits

Name Company Position
Kazufumi Nagai Hakuhodo Design Inc. Exective Creative Director
Toshiyuki Konishi Pool Inc. Executive Creative Director
Hideyuki Tanno Hakuhodo Design Inc. Creative Director/Art Director
Maiko Kobayashi Pool Inc. Planner
Yoshitaka Shinohara Hakuhodo Inc. Account Manager
Kentaro Mitsuishi Hakuhodo Inc. Account Manager
Tamon Yakushiji AOI Pro. Inc. Producer
Motohiro Kumakura AOI Pro. Inc. Producer
Annie Hart Stink Ltd Line Producer
Yusuke Komiya AOI Pro. Inc. Production Manage
Jun Yoshikawa AOI Pro. Inc. Creative Coordinator
Oskar Holmedal Stink Ltd Director
Patrick Duroux Cosmic D.o.p.
Rob Pearson Freelance Production Designer
Duarte Gomes Freelance 1st Ad
Morgan Parkinson Freelance Precision Driver
Mattias Bengtsson SWISS Cgi Producer
Dan Rodgers MAD PLANET Music Producer
Tim Hardy Stitch Offline Editor
Shinichi Futagami Digital Garden Inc. Online Editor

Brief Explanation

The New Lexus CT200h changes a drive thru town into an “Amazing” driving experience where things are not as they initially appear. The CT200h overcoming obstacles is cleverly depicted as driving through a city full of trick art.