| Title | HUMAN AND CHEETAH |
| Brand | OTSUKA PHARMACEUTICAL |
| Product / Service | CALORIE MATE |
| Category | A01. Food |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Advertising Agency 2 | CATCH Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Production Company 2 | THE NETWORK PRODUCTIONS Cape Town, SOUTH AFRICA |
| Name | Company | Position |
|---|---|---|
| Akihiro Fukube | Catch Inc. | Creative Director/Planner |
| Takuro Enomoto | Hakuhodo Inc. | Art Director/Planner |
| Toru Takahashi | Hakuhodo Inc. | Account Manager |
| Tatsuhito Negishi | Hakuhodo Inc. | Account Manager |
| Kei Akai | Hakuhodo Inc. | Account Manager |
| Hiroyuki Yamada | AOI Pro. Inc. | Producer |
| Hisashi Eto | Club_a | Director |
| Jo Eken Torp | ARTOFFICIAL AGENCY | D.o.p. |
| Brent Webb | Freelance | Lighting |
| Sakura Seya | Meganefilm | Editor/Offline) |
| Kohei Sudo | DIGITAL GARDEN INC. | Editor/Online) |
| Takaaki Ishimura | DIGITAL GARDEN INC. | Recording Mixing Engineer |
| Jack Catlin | SQUEAK E. CLEAN PRODUCTIONS | Music Producer |
| Kim White | The Network Productions | Coordinator |
| Yosuke Haga | ADAMANT WORKS | Sound Effect |
| Asami konno | Tsumiki | Compuer Graphics |
| Masako Takano | Freelance | Hairmake |
| Sachiko Ito | Freelance | Stylist |
| Sayako Sakai | AOI Pro. Inc. | International Operations |
| Shoji Takagi | AOI Pro. Inc. | Production Maneger |
Calorie Mate is a nutritionally balanced food designed to provide dietary support for the busy lives of people today. A young woman walks with a cheetah in a beautiful savannah and ponders upon as humans our need for nutritional balance. The voiceover says “Cheetahs only eat meat and yet why is it that they don’t experience any nutritional imbalance?” Filmed entirely live in camera and set against the beautiful setting sun, the woman with her cheetah was a unique way to communicate the differences in our nutritional needs.