HUMAN AND CHEETAH

TitleHUMAN AND CHEETAH
BrandOTSUKA PHARMACEUTICAL
Product / ServiceCALORIE MATE
CategoryA01. Food
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Advertising Agency 2 CATCH Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN
Production Company 2 THE NETWORK PRODUCTIONS Cape Town, SOUTH AFRICA

Credits

Name Company Position
Akihiro Fukube Catch Inc. Creative Director/Planner
Takuro Enomoto Hakuhodo Inc. Art Director/Planner
Toru Takahashi Hakuhodo Inc. Account Manager
Tatsuhito Negishi Hakuhodo Inc. Account Manager
Kei Akai Hakuhodo Inc. Account Manager
Hiroyuki Yamada AOI Pro. Inc. Producer
Hisashi Eto Club_a Director
Jo Eken Torp ARTOFFICIAL AGENCY D.o.p.
Brent Webb Freelance Lighting
Sakura Seya Meganefilm Editor/Offline)
Kohei Sudo DIGITAL GARDEN INC. Editor/Online)
Takaaki Ishimura DIGITAL GARDEN INC. Recording Mixing Engineer
Jack Catlin SQUEAK E. CLEAN PRODUCTIONS Music Producer
Kim White The Network Productions Coordinator
Yosuke Haga ADAMANT WORKS Sound Effect
Asami konno Tsumiki Compuer Graphics
Masako Takano Freelance Hairmake
Sachiko Ito Freelance Stylist
Sayako Sakai AOI Pro. Inc. International Operations
Shoji Takagi AOI Pro. Inc. Production Maneger

Brief Explanation

Calorie Mate is a nutritionally balanced food designed to provide dietary support for the busy lives of people today. A young woman walks with a cheetah in a beautiful savannah and ponders upon as humans our need for nutritional balance. The voiceover says “Cheetahs only eat meat and yet why is it that they don’t experience any nutritional imbalance?” Filmed entirely live in camera and set against the beautiful setting sun, the woman with her cheetah was a unique way to communicate the differences in our nutritional needs.