| Title | OLOGIC BEAUTIFUL LOGIC |
| Brand | BRIDGESTONE |
| Product / Service | ECOPIA WITH OLOGIC |
| Category | A08. Cars & Automotive Services |
| Entrant | HAKUHODO THE DAY Tokyo, JAPAN |
| Entrant Company | HAKUHODO THE DAY Tokyo, JAPAN |
| Advertising Agency | HAKUHODO THE DAY Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Natsuo Sato | HAKUHODO THE DAY | Creative Director |
| Masuhiro Sato | HAKUHODO THE DAY | Art Director |
| Shinichi Takizawa | HAKUHODO THE DAY | Planner |
| Itaru Tsurumi | HAKUHODO THE DAY | Copywriter |
| Hiroki Aoyama | HAKUHODO THE DAY | Business Director |
We have captured the Tire not as rubber product, but as intellectual product that is made from developer’s wisdom and technology. “ECOPIA with Ologic” is the new product of Bridgestone, which is equipped in “i3”, the BMW Electric automobile. The product has attained the low fuel expenses, by changing caliber large and width thin. This TVCM expresses such innovation by comparing with several natural phenomena and physical theory.