Title | CHILDREN OF FIDELITY |
Brand | WORLD VISION |
Product / Service | SERVICE |
Category | B01. Internet Film |
Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Entrant Company | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Advertising Agency | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Media Agency | MEZZO MEDIA Gyeonggi-Do, SOUTH KOREA |
Production Company | PARANBUL Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hunchul Chun | Adqua Interective | Executive Creative Director |
Jeongkyo Seo | Adqua Interective | Chief Creative Officer |
Jungwook Lim | Adqua Interective | Account Director |
Hyunkyoon Kim | Adqua Interective | Creative Director |
Minho Jun | Adqua Interective | Account Executive |
Minjun Kim | Adqua Interective | Producer |
Jina Choi | Adqua Interective | Account Executive |
Heejee Shin | Adqua Interective | Account Executive |
Yoonkyung Yoo | Adqua Interective | Copywriter |
Jaeku Yeo | Adqua Interective | Designer |
Jihyeon Byeon | Adqua Interective | Designer |
Although most of people know well about famine around the world, it is hard to notice any donations due to low interests. Focused on the fact that parents in Korea deeply love and care their children to contrast the situations of their children and other children who are suffering from famine and make them aware that all of those children are also “our children” and suggest them how to stop the suffering. Utilized Boseong Kim, a well-known actor who is famous for his own in-word “Fidelity”, to deliver a message that a true fidelity is to share. Utilized a concept of audition to cast some child actors for a movie titled “Children of Fidelity”. Proceeded without pre-notice on the actual purpose to maximize surprising and touching emotions.