CHILDREN OF FIDELITY

TitleCHILDREN OF FIDELITY
BrandWORLD VISION
Product / ServiceSERVICE
CategoryB01. Internet Film
EntrantADQUA INTERACTIVE Seoul, SOUTH KOREA
Entrant Company ADQUA INTERACTIVE Seoul, SOUTH KOREA
Advertising Agency ADQUA INTERACTIVE Seoul, SOUTH KOREA
Media Agency MEZZO MEDIA Gyeonggi-Do, SOUTH KOREA
Production Company PARANBUL Seoul, SOUTH KOREA

Credits

Name Company Position
Hunchul Chun Adqua Interective Executive Creative Director
Jeongkyo Seo Adqua Interective Chief Creative Officer
Jungwook Lim Adqua Interective Account Director
Hyunkyoon Kim Adqua Interective Creative Director
Minho Jun Adqua Interective Account Executive
Minjun Kim Adqua Interective Producer
Jina Choi Adqua Interective Account Executive
Heejee Shin Adqua Interective Account Executive
Yoonkyung Yoo Adqua Interective Copywriter
Jaeku Yeo Adqua Interective Designer
Jihyeon Byeon Adqua Interective Designer

Brief Explanation

Although most of people know well about famine around the world, it is hard to notice any donations due to low interests. Focused on the fact that parents in Korea deeply love and care their children to contrast the situations of their children and other children who are suffering from famine and make them aware that all of those children are also “our children” and suggest them how to stop the suffering. Utilized Boseong Kim, a well-known actor who is famous for his own in-word “Fidelity”, to deliver a message that a true fidelity is to share. Utilized a concept of audition to cast some child actors for a movie titled “Children of Fidelity”. Proceeded without pre-notice on the actual purpose to maximize surprising and touching emotions.

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