JUST BY LAYING DOWN

TitleJUST BY LAYING DOWN
BrandOAK LAWN MARKETING
Product / ServiceWONDER CORE
CategoryA10. Travel, transport & tourism, entertainment & leisure
EntrantTYO Tokyo, JAPAN
Entrant Company TYO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company TYO Tokyo, JAPAN

Credits

Name Company Position
Genya Sunouchi Hakuhodo DY Media Partners Inc. Creative Director
Mio Nakatsuka Hakuhodo Inc. Planner
Takeshi Fukui Hakuhodo Inc. Planner
Toshinori Honobe Hakuhodo Inc. Account Executive
Kei Matsui Hakuhodo Inc. Account Supervisor
Ryosuke Shoji Hakuhodo Inc. Account Executive
Atsushi Tachikawa TYO Inc. Producer
Hiroshi Kikuchi THE DIRECTORS GUILD Director
Shigeki Akiyama Copain Cinematographer
Kosuke Sakurai Freelance Lighting
Etsuko Akiba Freelance Art
Toru Midorikawa Melody Punchi Inc. Music
Yumiko Senga Freelance Editor
Tomoko Takahashi HAKUHODO PRODUCT'S INC. Editor
Yasuyuki Miki Freelance Art Director
Hideyuki Takagi TYO Inc. Production Manager

Brief Explanation

We show the main cast lays on his back in his daily life to link the usage of WONDER Core, in order to emphasize the idea that you can train your muscles just by laying on the back effortlessly.