| Title | INSIDE TATTOO |
| Brand | INTEL |
| Product / Service | ELECTRONICS |
| Category | B01. Internet Film |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company | JWT BEIJING, CHINA |
| Advertising Agency | JWT BEIJING, CHINA |
| Production Company | A DAFT & REAL PRODUCTION Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Polly Chu | JWT Beijing | Chief Creative Officer |
| Gary Wang | JWT Beijing | Creative Director |
| Gary Wang | JWT Beijing | Art Director |
| Gary Wang | JWT Beijing | Copywriter |
| Tenten Ma | JWT Beijing | Copywriter |
| Theresa Ong | JWT Beijing | Copywriter |
| Li Hailong | A Daft/Real Production | Director |
| Zhu Ke | A Daft/Real Production | Producer |
| Chin Chen Fong | A Daft/Real Production | Dop |
| Wang Yu | A Daft/Real Production | Line Producer |
| Ivan Xi | JWT Beijing | New Business Director |
| Tao Fei | A Daft/Real Production | Gaffer |
| Ricky Yang | A Daft/Real Production | Stylist |
| Myron Cai | A Daft/Real Production | Animation Producer |
| Du Yan | Beijing Qianbei Culture Communiaction Co./Ltd. | Lead Vfx Supervisor |
| Only Zhuang | JWT Beijing | Account Executive |
| Qi Meng | JWT Beijing | Account Manager |
| Tina Zhao | JWT Beijing | Senior Account Manager |
There is a Chinese saying that our body belongs to our parents. We don’t mark it in anyway at a sign of respect. Therefore, tattoos are still taboo in China. Lin Dan is China’s biggest sports hero yet he’s got 5 tattoos on his body. Naturally, this stirs controversy as he’s supposed to be a role model. After in-depth interviews, we found that there are meaningful stories behind his tattoos, each an indelible mark of his spirit and being. By allowing his tattoos to tell us his story, we developed it into a film that looks into Lin Dan.