Product / ServiceTEA
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
Entrant Company JWT BEIJING, CHINA
Advertising Agency JWT BEIJING, CHINA
Production Company SHOTOPOP London, UNITED KINGDOM
Production Company 2 YELLOWBOX STUDIOS Singapore, SINGAPORE


Name Company Position
Shankun Sun JWT Beijing Group Creative Director
Polly Chu JWT Beijing Chief Creative Officer
Yang Yeo JWT China Chairman/North Asia Ecd
Xiaochuan Liu JWT Beijing Senior Art Director
Yoyo Wu JWT Beijing Senior Art Director
Theresa Ong JWT Beijing Creative Director
Tetsu Bi JWT Beijing Producer
Shotopop Team/M I E Team Shotopop/MIE Director
Shotopop Team Shotopop Producer
Rennie Gomes Yellowbox Sound Design
Evan Teng JWT Taipei Managing Director

Brief Explanation

Healthy Morning Tea has a special functional benefit of lowering your cholesterol in your blood and helps to balance an oily diet. Every drop of tea works to help eliminate fat. They fight hard, and they fight fearlessly.

Creative Execution

This animation was composed with not only drawing and 2D motion graphics but a little bit 3D touch. All the scene and characters, worriers and fight pigs, were created by hand drawing. And the change of their countenance and the action was drew frame by frame. Those vivid liquid and splash, hairs, flags and smokes was made in 2D motion graphics. Most product bottle was drew, only few was made in 3D but rendered as 2D effects. The processes and techniques is complex. To do a scene, firstly, all the needed elements were brought together as layer by layer. Then the detailed animation was designed and created. At the end, put animated elements onto right position to keep the prospective of the scene looked right. To achieve the desired effect was not too hard but tricky. Beside the drawing, the graphics and the animation needed to be perfect, depth of field was another key to make the picture looks real.