Title | FIGHT FAT |
Brand | EVERY MORNING TEA |
Product / Service | TEA |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | JWT BEIJING, CHINA |
Entrant Company | JWT BEIJING, CHINA |
Advertising Agency | JWT BEIJING, CHINA |
Production Company | SHOTOPOP London, UNITED KINGDOM |
Production Company 2 | YELLOWBOX STUDIOS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Shankun Sun | JWT Beijing | Group Creative Director |
Polly Chu | JWT Beijing | Chief Creative Officer |
Yang Yeo | JWT China | Chairman/North Asia Ecd |
Xiaochuan Liu | JWT Beijing | Senior Art Director |
Yoyo Wu | JWT Beijing | Senior Art Director |
Theresa Ong | JWT Beijing | Creative Director |
Tetsu Bi | JWT Beijing | Producer |
Shotopop Team/M I E Team | Shotopop/MIE | Director |
Shotopop Team | Shotopop | Producer |
Rennie Gomes | Yellowbox | Sound Design |
Evan Teng | JWT Taipei | Managing Director |
Healthy Morning Tea has a special functional benefit of lowering your cholesterol in your blood and helps to balance an oily diet. Every drop of tea works to help eliminate fat. They fight hard, and they fight fearlessly.
This animation was composed with not only drawing and 2D motion graphics but a little bit 3D touch. All the scene and characters, worriers and fight pigs, were created by hand drawing. And the change of their countenance and the action was drew frame by frame. Those vivid liquid and splash, hairs, flags and smokes was made in 2D motion graphics. Most product bottle was drew, only few was made in 3D but rendered as 2D effects. The processes and techniques is complex. To do a scene, firstly, all the needed elements were brought together as layer by layer. Then the detailed animation was designed and created. At the end, put animated elements onto right position to keep the prospective of the scene looked right. To achieve the desired effect was not too hard but tricky. Beside the drawing, the graphics and the animation needed to be perfect, depth of field was another key to make the picture looks real.