Title | MINICAR MESSENGER LINE |
Brand | FUJI HEAVY INDUSTRIES |
Product / Service | EYESIGHT |
Category | A08. Cars & Automotive Services |
Entrant | ASATSU-DK Tokyo, JAPAN |
Entrant Company | ASATSU-DK Tokyo, JAPAN |
Advertising Agency | ASATSU-DK Tokyo, JAPAN |
Media Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Ishiyama | Adk | Creative Director |
Hiroki Ishiyama | Adk | Art Director |
Hiroki Ishiyama | Adk | Copy Writer |
Hiroki Ishiyama | Adk | Planner |
Show Yanagisawa | TOHOKUSHINSHA | Director |
Kensaku Kakimoto | Tohokushinnsha | Director |
Masao Ohde | TOHOKUSHINSHA | Production Producer |
Masaya Nakahara | TOHOKUSHINSHA | Dop |
Tetsu Moridera | TOHOKUSHINSHA | Lighting |
Ryo Nobuka | TOHOKUSHINSHA | Art |
Chiaki Matsumoto | TOHOKUSHINSHA | Editor |
Ryo Nagano | Free | Music: Artist |
Toru Midorikawa | MELODY PUNCH | Music/Sound |
Yuta Ueno | Free | Production Manager |
In this heartwarming story, a young boy sends a single minicar on a journey to deliver a message of affection to his father. Assisted by the boy’s siblings and various others along the way, the minicar bearing the message rolls along, guided on its way by Subaru’s EyeSight driving assist system. The minicar runs between two white lines drawn in chalk, its sensors keeping the car on track as everyone collaborates to connect the lines. After the boy’s message is delivered, in the final scene, Dad drives the boy and his minicar home on the expressway in a car equipped with actual EyeSight technology. The minicar illustrates the new EyeSight “Active Lane Keep System,” which keeps it on track between the two lines of chalk. The tacit message of the story is that the best way to protect your loved ones is to transport them in a car equipped with EyeSight.