MINICAR MESSENGER LINE

TitleMINICAR MESSENGER LINE
BrandFUJI HEAVY INDUSTRIES
Product / ServiceEYESIGHT
CategoryA08. Cars & Automotive Services
EntrantASATSU-DK Tokyo, JAPAN
Entrant Company ASATSU-DK Tokyo, JAPAN
Advertising Agency ASATSU-DK Tokyo, JAPAN
Media Agency ADK JAPAN Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Hiroki Ishiyama Adk Creative Director
Hiroki Ishiyama Adk Art Director
Hiroki Ishiyama Adk Copy Writer
Hiroki Ishiyama Adk Planner
Show Yanagisawa TOHOKUSHINSHA Director
Kensaku Kakimoto Tohokushinnsha Director
Masao Ohde TOHOKUSHINSHA Production Producer
Masaya Nakahara TOHOKUSHINSHA Dop
Tetsu Moridera TOHOKUSHINSHA Lighting
Ryo Nobuka TOHOKUSHINSHA Art
Chiaki Matsumoto TOHOKUSHINSHA Editor
Ryo Nagano Free Music: Artist
Toru Midorikawa MELODY PUNCH Music/Sound
Yuta Ueno Free Production Manager

Brief Explanation

In this heartwarming story, a young boy sends a single minicar on a journey to deliver a message of affection to his father. Assisted by the boy’s siblings and various others along the way, the minicar bearing the message rolls along, guided on its way by Subaru’s EyeSight driving assist system. The minicar runs between two white lines drawn in chalk, its sensors keeping the car on track as everyone collaborates to connect the lines. After the boy’s message is delivered, in the final scene, Dad drives the boy and his minicar home on the expressway in a car equipped with actual EyeSight technology. The minicar illustrates the new EyeSight “Active Lane Keep System,” which keeps it on track between the two lines of chalk. The tacit message of the story is that the best way to protect your loved ones is to transport them in a car equipped with EyeSight.