MINICAR LIGHT STREAM.

Silver Spike
TitleMINICAR LIGHT STREAM.
ClientFUJI HEAVY INDUSTRIES
Product / ServiceEYESIGHT
CategoryA08. Cars & Automotive Services
EntrantASATSU-DK Tokyo, JAPAN
Entrant Company ASATSU-DK Tokyo, JAPAN
Advertising Agency ASATSU-DK Tokyo, JAPAN
Media Agency ADK JAPAN Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

Subaru’s EyeSight™ is a driver assist technology that automatically detects obstacles in a car’s path and brings the car to a stop, effectively preventing collisions. Equipped with EyeSight, these mini-cars automatically come to a stop when they encounter an obstacle. When the mini-cars are moving, their headlights are illuminated, and as they come to a stop, their brake lights come on in conjunction with the EyeSight function. Our mini-car movie shows a dream world as visualized by Subaru. Utilizing the EyeSight function and blinking lights, countless mini-cars flow, safely collision-free, through a magical glittering world. The film was shot entirely with battery-powered mini-cars, using no special computer graphics or image effects. NOTE: The mini-cars were originally created as take-home premiums for customers who take a test-drive at Subaru dealerships.

Credits

Name Company Position
Hiroki Ishiyama ADK Creative Director
Hiroki Ishiyama ADK Copy Writer
Masao Ohde TOHOKUSHINSHA FILM CORPORATION Producer
Yoshinori Okamura Freerance DOP
Show Yanagisawa THE DIRECTORS GUILD Director
Yuta Ueno TOHOKUSHINSHA FILM CORPORATION Production Manager
Momoko Nakamura MOMONOMA Production Designer
Yasuo Fukuda OMNIBUS JAPAN Inc. Colorist
Yoshiyuki Koike Licri inc, Offline Editor
Mitsunori Mae/Kazuya Yamamoto/Junji Toga OMNIBUS JAPAN Inc. Oneline Editor
Yoshiaki Yokoyama OMNIBUS JAPAN Inc. Mixier
Atsutoshi Ueno Freerance Gaffer
Toru Midorikawa/Kotaro Maruhashi MELODY PUNCH Sound Design
Akiko Suenaga ADK Creative Curator