Title | MINICAR LIGHT STREAM. |
Brand | FUJI HEAVY INDUSTRIES |
Product / Service | EYESIGHT |
Category | A08. Cars & Automotive Services |
Entrant | ASATSU-DK Tokyo, JAPAN |
Entrant Company | ASATSU-DK Tokyo, JAPAN |
Advertising Agency | ASATSU-DK Tokyo, JAPAN |
Media Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Ishiyama | ADK | Creative Director |
Hiroki Ishiyama | ADK | Copy Writer |
Masao Ohde | TOHOKUSHINSHA FILM CORPORATION | Producer |
Yoshinori Okamura | Freerance | DOP |
Show Yanagisawa | THE DIRECTORS GUILD | Director |
Yuta Ueno | TOHOKUSHINSHA FILM CORPORATION | Production Manager |
Momoko Nakamura | MOMONOMA | Production Designer |
Yasuo Fukuda | OMNIBUS JAPAN Inc. | Colorist |
Yoshiyuki Koike | Licri inc, | Offline Editor |
Mitsunori Mae/Kazuya Yamamoto/Junji Toga | OMNIBUS JAPAN Inc. | Oneline Editor |
Yoshiaki Yokoyama | OMNIBUS JAPAN Inc. | Mixier |
Atsutoshi Ueno | Freerance | Gaffer |
Toru Midorikawa/Kotaro Maruhashi | MELODY PUNCH | Sound Design |
Akiko Suenaga | ADK | Creative Curator |
Subaru’s EyeSight™ is a driver assist technology that automatically detects obstacles in a car’s path and brings the car to a stop, effectively preventing collisions. Equipped with EyeSight, these mini-cars automatically come to a stop when they encounter an obstacle. When the mini-cars are moving, their headlights are illuminated, and as they come to a stop, their brake lights come on in conjunction with the EyeSight function. Our mini-car movie shows a dream world as visualized by Subaru. Utilizing the EyeSight function and blinking lights, countless mini-cars flow, safely collision-free, through a magical glittering world. The film was shot entirely with battery-powered mini-cars, using no special computer graphics or image effects. NOTE: The mini-cars were originally created as take-home premiums for customers who take a test-drive at Subaru dealerships.