UNSUNG HERO

Bronze Spike
TitleUNSUNG HERO
ClientTHAI LIFE INSURANCE
Product/ServiceTHAI LIFE INSURANCE
CategoryA12. Financial Products & Services
EntrantOGILVY & MATHER Bangkok, THAILAND
Entrant Company OGILVY & MATHER Bangkok, THAILAND
Advertising Agency OGILVY & MATHER Bangkok, THAILAND
Production Company PHENOMENA Bangkok, THAILAND

Brief Explanation

Thai Life Insurance Brand's Vision is to be a trusted life partner who gives more value to people & society by truly take care people's life with true sincerity without wishing for anything in return. At present, Thais are yearning for good & good people. Since the brand point of view is to give more value to people and society, Thai Life Insurance decided to encourage Thais to believe in good. The story is executed via one man who keeps doing good things every day and doesn't care even others think he is deceived. He keeps doing them every day without expecting anything in return. Finally he gets something back, something that money can't buy, something that even the viewer can feel it too. Additionally, the TVC is reflected category insight as for most Thai people, they perceived Life insurance a wasteful spending. They get nothing in return unless something happen e.g. accident, death, sick, etc. This TVC is implied that Life insurance is actually provide real benefits of having peace of mind, living life beautifully, caring and understanding.

Credits

Name Company Position
Korn Tepintarapiraksa Ogilvy & Mather Thailand Chief Creative Officer
Korn Tepintarapiraksa Ogilvy & Mather Thailand Copywriter
Rudee Surapongraktrakool Ogilvy & Mather Thailand Copywriter
Kris Garford Spindler Ogilvy & Mather Thailand Copywriter
Korn Tepintarapiraksa Ogilvy & Mather Thailand Art Director
Yuthapong Varanukrohchocke Ogilvy & Mather Thailand Agency Producer
Phawit Chitrakorn Ogilvy & Mather Thailand Managing Director
Thitima Liangpanich Ogilvy & Mather Thailand Group Account Director
Morrakot Rieanthong Ogilvy & Mather Thailand Communications Manager
Pranpreeya Arunjindatrakul Ogilvy & Mather Thailand Communications Manager
Vanich Jirasuwankij Ogilvy & Mather Thailand Planner
Nuntaporn Laoruangroj Ogilvy & Mather Thailand Planner
Chanya Sutthienkul Ogilvy & Mather Thailand Planner
Kunchalee Sumleerat Ogilvy & Mather Thailand Head of Social@Ogilvy
Warun Siriprachai Ogilvy & Mather Thailand Digital Planner
Thanonchai Sornsriwichai Phenomena Co.,Ltd. Director
Rattakarn Srithavatchai Phenomena Co.,Ltd. Cinematographer
Panida Ngamsompong Phenomena Co.,Ltd. Cinematographer
Manop Boonwipas Matad Co.,Ltd. Editor
Terdsak Janpan N/A Music Composer