WORLD OF ICE

TitleWORLD OF ICE
BrandKRACIE FOODS
Product / ServiceFRISK GUM
CategoryA01. Food
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency TBWA\HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN
Production Company 2 TAXI FILM PRODUCTION Brisbane, AUSTRALIA

Credits

Name Company Position
Hiroyuki Nagami TSUKURITE Creative Director
Tetsuya Toyoda TBWA\HAKUHODO Creative Director
Chihiro Akimoto TBWA\HAKUHODO Art Director
Satoshi Chikayama TBWA\HAKUHODO Planner
Kei Kaneko TBWA\HAKUHODO Account Executive
Kei Takahashi TBWA\HAKUHODO Account Executive
Ayako Kano TBWA\HAKUHODO Account Executive
Keisuke Mizusako AOI Pro. Producer
Sayako Sakai AOI Pro. Creative Coordinator
Jesse Bradstreet Freelance Director
Simon Ozolins Freelance Dop Lighting Cameraman
Chris Cox Freelance Art Depertment
Takeshi Takada Alt.vfx Cgi Producer
Andrew Wareham Taxi Film Production Producer

Brief Explanation

Frisk brand, known for its strong mints, introduced a new gum product. What makes Frisk Gum stand out in the category, is none other than its powerfully stimulating mint flavor. The campaign caricatures the extraordinary cooling effects of this gum.