| Title | WORLD OF ICE |
| Brand | KRACIE FOODS |
| Product / Service | FRISK GUM |
| Category | A01. Food |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Production Company 2 | TAXI FILM PRODUCTION Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Hiroyuki Nagami | TSUKURITE | Creative Director |
| Tetsuya Toyoda | TBWA＼HAKUHODO | Creative Director |
| Chihiro Akimoto | TBWA＼HAKUHODO | Art Director |
| Satoshi Chikayama | TBWA＼HAKUHODO | Planner |
| Kei Kaneko | TBWA＼HAKUHODO | Account Executive |
| Kei Takahashi | TBWA＼HAKUHODO | Account Executive |
| Ayako Kano | TBWA＼HAKUHODO | Account Executive |
| Keisuke Mizusako | AOI Pro. | Producer |
| Sayako Sakai | AOI Pro. | Creative Coordinator |
| Jesse Bradstreet | Freelance | Director |
| Simon Ozolins | Freelance | Dop Lighting Cameraman |
| Chris Cox | Freelance | Art Depertment |
| Takeshi Takada | Alt.vfx | Cgi Producer |
| Andrew Wareham | Taxi Film Production | Producer |
Frisk brand, known for its strong mints, introduced a new gum product. What makes Frisk Gum stand out in the category, is none other than its powerfully stimulating mint flavor. The campaign caricatures the extraordinary cooling effects of this gum.