| Title | DEVILS CHAIR |
| Brand | NZI INSURANCE |
| Product / Service | INSURANCE PROVIDER |
| Category | A12. Financial Products & Services |
| Entrant | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | FCB NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company | ASSEMBLY Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| James Mok | FCB New Zealand | Asia Pacific Executive Creative Director |
| Tony Clewett | FCB New Zealand | Executive Creative Director |
| Regan Grafton | FCB New Zealand | Executive Creative Director |
| Kelly Lovelock | Draftfcb New Zealand | Senior Creative |
| Hywel James | Draftfcb New Zealand | Senior Creative |
| Pip Mayne | FCB New Zealand | Head Of Content |
| Toby Sellers | Draftfcb New Zealand | Group Account Director |
| Michelle Koome | FCB New Zealand | Account Director |
| David Thomason | FCB New Zealand | Planning Director |
| Hilary Dobson | FCB New Zealand | Senior Planner |
| Damon Duncan | Assembly | Director |
| Rhys Dippie | Assembly | Technical Director |
| Amanda Chambers | Assembly | Producer |
| Tamara O’neill | Liquid Studios | Producer |
| Brendon Morrow | Liquid Studios | Sound Engineer |
‘The Devil’s chair’ is a richly animated 60 second TVC for NZI Insurance that plays on the simple insight that you can control many things in business, but plain old bad luck isn’t one of them. It tells the epic story of ‘bad’ in the form of a simple, yet slightly demonic office chair that inadvertently gets passed from business to business causing absolute havoc. The campaign end line is this: Bad’s not going anywhere. Neither are we. NZI — Backing more New Zealand businesses than any other.