| Title | GO! GLA |
| Brand | MERCEDES-BENZ JAPAN |
| Product / Service | GLA-CLASS |
| Category | A08. Cars & Automotive Services |
| Entrant | HAKUHODO THE DAY Tokyo, JAPAN |
| Entrant Company | HAKUHODO THE DAY Tokyo, JAPAN |
| Advertising Agency | HAKUHODO THE DAY Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Natsuo Sato | HAKUHODO THE DAY | Executive Creative Director |
| Koji Takahashi | HAKUHODO | Art Director |
| Taishiro Kato | HAKUHODO | Creative Director |
| Satoru Iki | HAKUHODO | Copywriter |
| Shinichi Takizawa | HAKUHODO THE DAY | Planner |
| Takenori Toyota | HAKUHODO | Copywriter |
GLA is a new model compact SUV produced by Mercedes-Benz. To make its appearance big news, we have got up the global collaboration with "Super Mario Bros.” in TV Commercial and total campaign. Through the scene that Mario drives the GLA freely inside the game screen, we could express the agility of GLA, the most attractive feature of product. Moreover, we have changed the Mario into real human in TV Commercial and PR events; it has made big buzz in several media at global. Not only Japanese media but also world-wide media, as “TIME” magazine, picked up this news.