GET HOME

TitleGET HOME
BrandCARREFOUR
Product / ServiceCARREFOUR AC-TEAM
CategoryA09. Retail stores, restaurants & fast food outlets
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Entrant Company INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Advertising Agency INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production Company FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Ronny Hsu Inspire Advertising Executive Creative Director
Renee Chen Inspire Advertising Creative Director
Renee Chen Inspire Advertising Copywriter
Ronny Hsu Inspire Advertising Art Director
Naomi Chang Inspire Advertising Art Director
Chihwei Wu Inspire Advertising Art Director
Edward Tai Inspire Advertising General Manager
Chien Luo Inspire Advertising Account Director
Sandra Hsieh Inspire Advertising Account Manager
Titan Liang Inspire Advertising Account Executive
Jia/Wei Huang Fish Film Productions Director

Brief Explanation

May is usually the month that Taiwanese sensed that summer time is coming soon and reminds families to consider on renewing their air conditioner. We aim to build up the professional image on Carrefour Home Set Up Service and trigger our consumers to renew their air conditioner. We try to deliver the campaign theme “start the happy moment!” in a humor way. Through Carrefour Home Set Up Service, the AC-Team, we will create a happy moment for you and your family. You will feel cool and comfortable and become more closer with family. Demonstrated with “too hot to live without an air conditioner” v.s. “so cool to having the air conditioner in the house”. The dramatic performance will attract consumers to purchase an air conditioner.