Title | WAYS TO FIND HAPPINESS IN ORDINARY LIFE |
Brand | KINTETSU CORPORATION |
Product / Service | RAILWAY, HOTEL & LEISURE |
Category | B01. Internet Film |
Entrant | FRONTAGE Tokyo, JAPAN |
Entrant Company | FRONTAGE Tokyo, JAPAN |
Advertising Agency | FRONTAGE Tokyo, JAPAN |
Production Company | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomohiro Kamaya | FRONTAGE INC. | Creative Director |
Yohei Okawa | FRONTAGE INC. | Communication Designer |
Yui Kashima | FRONTAGE INC. | Web Director |
Koichi Minami | FRONTAGE INC. | Agency Producer |
Shuhei Yamabe | TAIYO KIKAKU Co./Ltd. | Director |
Hiroki Ando | Free | Cameraman |
Hideya Takita | TAIYO KIKAKU Co./Ltd. | Producer |
Kenjiro Fukuda | TAIYO KIKAKU Co./Ltd. | Production Manager |
Masataka Sugo | Free | Music Producer |
Hirotsugu | CAPRA | Editor |
Since the great earthquake that took away countless number of lives, feelings of gratefulness towards their families and those surrounding them are growing among the Japanese. These feelings of gratefulness roots back to Ise Jinguu, the most revered shrine in Japan. People from old days visited this Shrine to pray to God and to show feelings of appreciation for life. Combining this feeling of gratitude with trip, we have come up with an idea of filming a documentary about delivering letters, written by the campaign participants, to those whom they love by surprise during a trip to Ise. There is an untold story in every life. We framed out beautiful dramas through these heartfelt letters, the moments when feelings of appreciation thoroughly reach to the hearts of the recipients, and the stories behind writing these letters.