THE MEMORABLE E-MAIL

TitleTHE MEMORABLE E-MAIL
BrandKINTETSU CORPORATION
Product / ServiceRAILWAY, HOTEL & LEISURE
CategoryB01. Internet Film
EntrantFRONTAGE Tokyo, JAPAN
Entrant Company FRONTAGE Tokyo, JAPAN
Advertising Agency FRONTAGE Tokyo, JAPAN
Production Company TAIYO KIKAKU Tokyo, JAPAN

Credits

Name Company Position
Tomohiro Kamaya FRONTAGE INC. Creative Director
Yohei Okawa FRONTAGE INC. Communication Designer
Yui Kashima FRONTAGE INC. Web Director
Koichi Minami FRONTAGE INC. Agency Producer
Shuhei Yamabe TAIYO KIKAKU Co./Ltd. Director
Hiroki Ando Free Cameraman
Hideya Takita TAIYO KIKAKU Co./Ltd. Producer
Kenjiro Fukuda TAIYO KIKAKU Co./Ltd. Production Manager
Masataka Sugo Free Music Producer
Hirotsugu Toya CAPRA Editor

Brief Explanation

Since the great earthquake that took away countless number of lives, feelings of gratefulness towards their families and those surrounding them are growing among the Japanese. These feelings of gratefulness roots back to Ise Jinguu, the most revered shrine in Japan. People from old days visited this Shrine to pray to God and to show feelings of appreciation for life. Combining this feeling of gratitude with trip, we have come up with an idea of filming a documentary about delivering letters, written by the campaign participants, to those whom they love by surprise during a trip to Ise. There is an untold story in every life. We framed out beautiful dramas through these heartfelt letters, the moments when feelings of appreciation thoroughly reach to the hearts of the recipients, and the stories behind writing these letters.

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