| Title | WINIA DEHUMIDIFIER ZERO |
| Brand | WINIA MANDO |
| Product / Service | DEHUMIDIFIER ZERO |
| Category | A04. Home appliances & furnishings, electronics & audio-visual |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Production Company | SONYEON Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Beomsang Hwang | Daehong Communications | Creative Director |
| Taejun Hwang | Daehong Communications | Copy Writer |
| Jihoon Kim | Daehong Communications | Copy Writer |
| Jaehoon Lee | Daehong Communications | Art Director |
| Yelim Lee | Daehong Communications | Art Director |
| Jongok Sin | Daehong Communications | Art Director |
| Seongjae You | Daehong Communications | Director |
In this very competitive dehumidifiers’ market, we have to show the high reliability of our product confidently. To express the house impregnated with dampness in summer season dramatically, we filled a swimming pool with water and placed furniture inside. A house full of moisture like a swimming pool goes pleasantly and perfectly dried; Interesting exaggeration of the consumer benefit. This was awarded “The best commercial chosen by ladies” on the site TVCF, and the client was fully satisfied.