ETUDE, BY HANDS AT WORK

TitleETUDE, BY HANDS AT WORK
BrandKESENNUMA KNITTING
Product / ServiceETUDE, A SWEATER
CategoryB01. Internet Film
EntrantSODA! COMMUNICATIONS Tokyo, JAPAN
Entrant Company SODA! COMMUNICATIONS Tokyo, JAPAN
Advertising Agency SODA! COMMUNICATIONS Tokyo, JAPAN
Production Company SODA! COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Kazuhide Adachi None Supervisor
Kunihiko Mishima None Creative Director
Yusuke Koyanagi None Director
Hisashi Nakagawa Soda! Communications Inc. Producer
Naoshi Isono Soda! Communications Inc. Production Manager
Nobuto Osakabe None Director Of Photography
Yotaro Hirahara None Camera Assistant
Marin Seko None Stylist
Colorist Digital Egg Inc. Tetsuya Ota
Colorist Assistant Digital Egg Inc. Toshio Kouda
Audio Mixer Digital Egg Inc. Kenta Mikami
Audio Mixer Assistant Digital Egg Inc. Yasunori Hoshimoto 

Brief Explanation

Several months after the Big Tsunami Disaster in 2011, they started a small project in Kesennuma city, a small city in Tohoku Japan. They recruited “Knitters” to work for this project, and they trained Knitters to have high-leveled skills. In Kesennuma, pretty many people have been familiar with knitting, since Kesennuma is a Fishermen’s City. Fishermen knit their own fishing nets usually. Their project grew little by little. In 2013 they established “Kesennuma Kitting Co.,Ltd”, and they started a small business which is very precious for Kitters and Consumers, and of course for Kesennuma City. In this Web-Movie, we can see how Knitters knit high quality sweaters “Etude”, one of their main products, and how they are enjoying this project in this beautiful city. We hope that many people enjoy this movie feeling as if you are visiting beautiful Kesennnuma City.

Links

Entry URL