| Title | RELATIONSHIP BEYOND THE CONTRACT |
| Brand | HCL TECHNOLOGIES |
| Product / Service | INFORMATION TECHNOLOGY SERVICES |
| Category | B01. Internet Film |
| Entrant | ITSA BRAND INNOVATIONS Gurgaon, INDIA |
| Entrant Company | ITSA BRAND INNOVATIONS Gurgaon, INDIA |
| Advertising Agency | ITSA BRAND INNOVATIONS Gurgaon, INDIA |
| Production Company | FLYING PIGS PRODUCTION Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Emmanuel Upputuru | ITSA | Chief Integration Office |
| Danniel Upputuru | ITSA | Chief Creative Officer |
| Arnab Ray | ITSA | Senior Creative Director |
| Anirban Mozumdar | ITSA | Co/Founder |
| Bharat Sikka | Flying Pigs | Director |
| Adam Kimmel | Independent | Director Of Photography |
| Aurnob Godinho | ITSA | Account Director |
| Govind Pandey | Flying Pigs | Producer |
| Salil Khurana | Flying Pigs | Producer |
| Aamir | ITSA | Producer |
| Gayathri Natrajan | ITSA | Account Manager |
| Nitin George | ITSA | Copywriter |
| Saaniya Singhal | ITSA | Art Director |
| Apurva Chamaria | HCL Technologies | Global Head Brand/Digital Marketing |
| Krishnan Chatterjee | HCL Technologies | Global Head Strategic Marketing |
| Abhishek Attre | HCL Technologies | Group Manager/Strategic Marketting |
| Devam Saxena | HCL Technologies | Social Media Lead |
| Aditya Narain Mangla | HCL Technologies | Csm Brand Office |
| Devdeep Majumdar | HCL Technologies | Manager/Brand Labs |
In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing: Our relationships go beyond the contract. Read carefully between the lines of a contract and you will see room for a relationship. It is this relationship that makes us push the envelope and see beyond the clauses a, b and c. In such a relationship you'll find interactions with trust, transparency and flexibility. Because, you see, a relationship is not just about a first party and a second party signing a deal on pieces of paper. It's about people coming together to create ideas, value and sometimes, even history.