BE CURIOUS. BE OUTSTANDING.

TitleBE CURIOUS. BE OUTSTANDING.
BrandTHE WALL STREET JOURNAL
Product / ServiceNEWS
CategoryA11. Publications & Media
EntrantDOW JONES Hong Kong, HONG KONG
Entrant Company DOW JONES Hong Kong, HONG KONG
Advertising Agency DOW JONES Hong Kong, HONG KONG
Production Company LIME CREATIVE Hong Kong, HONG KONG

Credits

Name Company Position
Anjali Kapoor Dow Jones Marketing Director
Cherry Lam Dow Jones Integrated Marketing Manager
Vivian Chou Dow Jones Art Director
Yvonne Cole LIME Creative Director
Bill Mcqueen LIME Creative Producer

Brief Explanation

The film profiles The Wall Street Journal's Asia Edition Asia News editor, Features, Patrick Barta. The film opens with Patrick working in a study and shares his story about his family of journalists. As the camera pans over his childhood photos, he describes his experience of growing up in newsroom floors and his for the energy and being in the middle of the action. The scene cuts to a dynamic newsroom filled with TV screens and journalists busying about, the camera follows Patrick as he roams the floors. He talks about The Wall Street Journal's long tradition of in-depth narrative and investigative journalism, and never stops at reporting the news but finds the stories behind the headlines. The scene cuts to a busy intersection with Patrick standing in the middle of the people crossing. As he says the words "We have to be curious. Be outstanding", he looks up from reading the newspaper and directly into the camera. The scene fades. The Wall Street Journal logo appears. "Be a reader. Be in the lead" come on screen in sync with background music.