| Title | RAY OF LIGHT |
| Brand | EASY BUY |
| Product / Service | UMAY+ CASH CARD |
| Category | A12. Financial Products & Services |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Production Company | FACTORY01 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
| Santi Tubtimtong | The Leo Burnett Group Thailand | Creative Director |
| Natthaphol Hirunlikid | The Leo Burnett Group Thailand | Art Director |
| Paruj Daorai | The Leo Burnett Group Thailand | Art Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Thiti Boonkerd | The Leo Burnett Group Thailand | Copywriter |
| Santi Tubtimtong | The Leo Burnett Group Thailand | Copywriter |
| Weeranuch Ngamchaonuwong | The Leo Burnett Group Thailand | Account Management Director |
| Phatphitcha Suksangwarn | The Leo Burnett Group Thailand | Account Manager |
| Punyawee Intamas | The Leo Burnett Group Thailand | Agency Producer |
| Kanokporn Siriseree | The Leo Burnett Group Thailand | Agency Producer |
| Wuthisak Anarnkaporn | Factory 01 Co./Ltd. | Director |
| Yannassma Thannitsch | Factory 01 Co./Ltd. | Producer |
| Sound Studio | Wild At Heart | Sound Studio |
Umay+ Revolving Loan Cash Card is still presenting the concept of “Life lived thoughtfully” in advertisements. The commercial film this year will bring you to witness the lives of a mother and daughter in which the mother has lost hope to live on because of the paralysis that has occurred to her body, while the hope of the daughter was becoming dim due to her mother having lost the will to live on. Nevertheless, the mother’s and daughter’s hope were finally returned when the daughter decided to purchase a brand new wheelchair for her mother to give her mother a chance to go outside and able her to continue on with her life once again just like how her mother has assisted the daughter with her walking issue in the past.