| Title | FRIED CHICKEN |
| Brand | CPF (THAILAND) |
| Product / Service | FIVE STAR CHICKEN |
| Category | A09. Retail stores, restaurants & fast food outlets |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Production Company | PHENOMENA Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Chanyutt Boonyagate | The Leo Burnett Group Thailand | Executive Creative Director |
| Suebthong Thanomsri | The Leo Burnett Group Thailand | Art Director |
| Sakon Khanawuthikarn | The Leo Burnett Group Thailand | Art Director |
| Chanyutt Boonyagate | The Leo Burnett Group Thailand | Art Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Peerayot Pichitnapakul | The Leo Burnett Group Thailand | Copywriter |
| Rangsan Chomkaew | The Leo Burnett Group Thailand | Group Account Director |
| Pittsanu Sitabutra | The Leo Burnett Group Thailand | Account Director |
| Prewprae Tirabulkul | The Leo Burnett Group Thailand | Account Executive |
| Punyawee Intamas | The Leo Burnett Group Thailand | Agency Producer |
| Thanonchai Sornsriwichai | Phenomena | Director |
| Panida Ngamsompong | Phenomena | Producer |
The story begins with a situation at a Five Star Chicken kiosk. A man wants to buy crispy chicken. He is tempted by the good smell of the cooking and the deliciousness of the product. In the end he buys the whole kiosk.