RESCUE PETS

TitleRESCUE PETS
BrandCARA WELFARE PHILIPPINES
Product / ServicePUBLIC SERVICE
CategoryA16. Public Service Messages and Charities
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company PRODUCTION VILLAGE Makati City, THE PHILIPPINES

Credits

Name Company Position
Melvin M. Mangada TBWA/SANTIAGO MANGADA PUNO Chief Creative Officer/Cco
Joey David/Tiempo TBWA/SANTIAGO MANGADA PUNO Creative Director/Copywriter
Cj De Silva TBWA/SANTIAGO MANGADA PUNO Art Director
Kathy Cosico TBWA/SANTIAGO MANGADA PUNO Account Director
Jean Gregorio TBWA/SANTIAGO MANGADA PUNO Account Supervisor
Sunny Lucero TBWA/SANTIAGO MANGADA PUNO Agency Producer
Francis Bagnes TBWA/SANTIAGO MANGADA PUNO Agency Producer
Jason Tan Freelance Director
Nioki Aquino Loudbox Studios Inc Sound Engineer
Alan Feliciano Loudbox Studios Inc Music
Lj Garcia Loudbox Studios Inc Music

Brief Explanation

n the Philippines, there is no government agency dedicated to the welfare of homeless animals, and the overwhelming task of caring for them falls solely on non-profit organizations like CARA Welfare Philippines. Daunted by the overpopulation of abandoned animals, CARA wanted to encourage potential pet owners to consider adopting rescue pets. The power of compassion is conveyed in the simplest way possible: by showing the real animals who have been rescued by CARA and re-homed with owners who nursed them back to health. The photos are from the CARA rescue team; they were not photo-shopped or altered in any way. As the film recognises the efforts of the owners who gave these animals a new lease on life, it also hopes to inspire others to do the same.