| Title | FRAUD |
| Brand | BANGKOK BANK |
| Product / Service | BE1ST SMART DEBIT CARD |
| Category | A12. Financial Products & Services |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Production Company | PHENOMENA Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO PROXIMITY THAILAND | Chief Creative Officer |
| Vasan Wangpaitoon | BBDO PROXIMITY THAILAND | Executive Creative Director |
| Suthisak Sucharittanonta | BBDO PROXIMITY THAILAND | Copywriter |
| Chayamon Bunnag | BBDO PROXIMITY THAILAND | Copywriter |
| Nattawut Sittiwaraphan | BBDO PROXIMITY THAILAND | Copywriter |
| Suthisak Sucharittanonta | BBDO PROXIMITY THAILAND | Art Director |
| Vasan Wangpaitoon | BBDO PROXIMITY THAILAND | Art Director |
| Arayanan Markchoo | BBDO PROXIMITY THAILAND | Art Director |
| Thanonchai Sornsriwichai | Phenomena | Director |
A story of a guy who using ATM machine. He suddenly feels unsafe. Then he turns back and see another guy who looks exactly like him. Right after our guy take Be1st Smart Debit Card out from his wallet, that another guy looks at him angrily and steps away from him. Then the ad reveal that it's because of the smart chip on Be1st Smart Debit Card that protects him from financial fraud.