| Title | THE FIERCE BATTLE |
| Brand | BOMY |
| Product / Service | VEGETABLE JUICE |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
| Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
| Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK Taiwan | Chief Creative Officer |
| A/Ching Tsan | ADK Taiwan | Creative Director |
| Ray Lee | ADK Taiwan | Associate Creative Director |
| Michelle Chuang | ADK Taiwan | Copywriter |
| Nan Chen | ADK Taiwan | Art Director |
| Josh Shih | ADK Taiwan | Art Director |
| Ivy Lien | ADK Taiwan | Agency Producer |
| Ging Zim Lo | Fish Film Production | Director |
In order to rejuvenate an aging vegetable beverage brand with its 30 year-old ethos - consuming BOMY is tantamount to having vegetable, an unorthodox and rather drastic approach has been adopted to bringing its brand attribute to life. At a battleground, a young soldier brings a lunch box to his senior soldier. He opens the box but gets furious when he sees that there is no vegetables in it. He throws a grenade and goes out from the build on his own. "Nothing is more dangerous than not having veggies." It turns out that he is at a shop and drinking BOMY's vegetable ju