Title | SWALLOWING SHOW |
Brand | BOMY |
Product / Service | VEGETABLE JUICE |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | ADK TAIWAN, CHINESE TAIPEI |
Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Richard Yu | ADK Taiwan | Chief Creative Officer |
Ken Liu | ADK Taiwan | Creative Director |
Alex Lin | ADK Taiwan | Copywriter |
Michelle Chuang | ADK Taiwan | Copywriter |
Nan Chen | ADK Taiwan | Art Director |
Josh Shih | ADK Taiwan | Art Director |
Ivy Lien | ADK Taiwan | Agency Producer |
Ging Zim Lo | Fish Film Production | Director |
In order to rejuvenate an aging vegetable beverage brand with its 30 year-old ethos - consuming BOMY is tantamount to having vegetable, an unorthodox and rather drastic approach has been adopted to bringing its brand attribute to life. At a magic show, a guy does dangerous challenges such as fire-eating, glass-eating and sword-swallowing. The host winds audiences up for the next challenge; sausage-eating. His assistant brings a big sausage in front of him but he refuses to try and shouts "Must eat veggies!". "Nothing is more dangerous than not eating veggies"