SWALLOWING SHOW

TitleSWALLOWING SHOW
BrandBOMY
Product / ServiceVEGETABLE JUICE
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantADK TAIWAN, CHINESE TAIPEI
Entrant Company ADK TAIWAN, CHINESE TAIPEI
Advertising Agency ADK TAIWAN, CHINESE TAIPEI
Production Company FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Richard Yu ADK Taiwan Chief Creative Officer
Ken Liu ADK Taiwan Creative Director
Alex Lin ADK Taiwan Copywriter
Michelle Chuang ADK Taiwan Copywriter
Nan Chen ADK Taiwan Art Director
Josh Shih ADK Taiwan Art Director
Ivy Lien ADK Taiwan Agency Producer
Ging Zim Lo Fish Film Production Director

Brief Explanation

In order to rejuvenate an aging vegetable beverage brand with its 30 year-old ethos - consuming BOMY is tantamount to having vegetable, an unorthodox and rather drastic approach has been adopted to bringing its brand attribute to life. At a magic show, a guy does dangerous challenges such as fire-eating, glass-eating and sword-swallowing. The host winds audiences up for the next challenge; sausage-eating. His assistant brings a big sausage in front of him but he refuses to try and shouts "Must eat veggies!". "Nothing is more dangerous than not eating veggies"