| Title | OPERATION |
| Brand | BOMY |
| Product / Service | VEGETABLE JUICE |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
| Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
| Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK Taiwan | Chief Creative Officer |
| Ken Liu | ADK Taiwan | Creative Director |
| Alex Lin | ADK Taiwan | Copywriter |
| Michelle Chuang | ADK Taiwan | Copywriter |
| Nan Chen | ADK Taiwan | Art Director |
| Josh Shih | ADK Taiwan | Art Director |
| Ivy Lien | ADK Taiwan | Agency Producer |
| Ging Zim Lo | Fish Film Production | Director |
In order to rejuvenate an aging vegetable beverage brand with its 30 year-old ethos - consuming BOMY is tantamount to having vegetable, an unorthodox and rather drastic approach has been adopted to bringing its brand attribute to life. A doctor is doing an operation in a hospital and his patient is with a regional anesthesia. As he continues the operation, a nurse gives him a pair of chopsticks and tells him to have lunch. When he notices that there are no veggies in his lunchbox, he storms off from the operation room. "Must eat veggies!" It turns out he headed to a vending machine to get a BOMY's vegetable juice.