| Title | BOMB DISPOSAL |
| Brand | BOMY |
| Product / Service | VEGETABLE JUICE |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
| Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
| Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK Taiwan | Chief Creative Officer |
| A/Ching Tsan | ADK Taiwan | Creative Director |
| Ray Lee | ADK Taiwan | Associate Creative Director |
| Michelle Chuang | ADK Taiwan | Copywriter |
| Nan Chen | ADK Taiwan | Art Director |
| Josh Shih | ADK Taiwan | Art Director |
| Ivy Lien | ADK Taiwan | Agency Producer |
| Ging Zim Lo | Fish Film Production | Director |
In order to rejuvenate an aging vegetable beverage brand with its 30 year-old ethos - consuming BOMY is tantamount to having vegetable, an unorthodox and rather drastic approach has been adopted to bringing its brand attribute to life. "Nothing is more dangerous than not having veggies."