Title | YOUNG HEARTS |
Brand | PETRONAS |
Product / Service | PETRONAS |
Category | B01. Internet Film |
Entrant | LEO BURNETT Kuala Lumpur, MALAYSIA |
Entrant Company | LEO BURNETT Kuala Lumpur, MALAYSIA |
Advertising Agency | LEO BURNETT Kuala Lumpur, MALAYSIA |
Production Company | RESERVOIR PRODUCTION Petaling Jaya, Selangor, MALAYSIA |
Name | Company | Position |
---|---|---|
Eric Cruz | Leo Burnett Malaysia | Executive Creative Director |
Tam Jian Zhong | Leo Burnett Malaysia | Creative Group Head |
Andrew Shee | Leo Burnett Malaysia | Copywriter |
Melanie Ranatunga | Leo Burnett Malaysia | Agency Producer |
Sutapa Bhattacharya | Leo Burnett Malaysia | Planner |
Tony Khoo | Leo Burnett Malaysia | Client Servicing |
Eswara Van Sharma | Leo Burnett Malaysia | Business Director |
Eda Hayati Ariffin | Leo Burnett Malaysia | Account Director |
Victor Loh | Leo Burnett Malaysia | Client Servicing |
Kristen De Silva | Leo Burnett Malaysia | Account Executive |
Liew Soo Ken | Zenith Media Sdn Bhd | Media Planner |
Mandy Chan | Zenith Media Sdn Bhd | Media Planner |
Mahira Mohd Dahlan | Zenith Media Sdn Bhd | Media Planner |
Quek Shio Chuan | Reservoir Productions Sdn Bhd | Director/Photographer |
A general election that divided the nation. A weaker economy. And an uncertain future. In a climate fraught with negativity, Malaysians needed to be reminded to hold true to their values, and be hopeful and optimistic for the new year ahead. As we grow older, we tend to forget why we celebrate Chinese New Year. The long road home. The tedious task of decorating our houses. The laborious preparation for the reunion dinner. Looking back, we fondly recall our happiest Chinese New Year moments to be the ones we celebrated in our youth… when we could play all day, explore new places, feast and spoil ourselves on home-cooked meals with auspicious meanings. PETRONAS festive films have always celebrated stories that represents and upholds what it means to be Malaysian. So we created a Chinese New Year web film to remind all Malaysians to look at life with the same zest, youthful enthusiasm and sense of hope, like we did when we were young… no matter how old we may be. In line with PETRONAS’ festive communication to remind and inspire people to hold true to their values, ‘Young Hearts’ serves to give people hope and optimism for the New Year.