Title | BOXING |
Brand | MITSUBISHI ELECTRIC RYODEN AIR-CONDITIONING |
Product / Service | AIR CONDITIONER |
Category | A04. Home appliances & furnishings, electronics & audio-visual |
Entrant | DENTSU HONG KONG, HONG KONG |
Entrant Company | DENTSU HONG KONG, HONG KONG |
Advertising Agency | DENTSU HONG KONG, HONG KONG |
Media Agency | MEDIA PALETTE Hong Kong, HONG KONG |
Production Company | FLIM FACTORY Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Albert Wong | Dentsu Hong Kong Ltd | Executive Creative Director |
Sammy Lau | Dentsu Hong Kong Ltd | Group Creative Director |
Walter Wu | Dentsu Hong Kong Ltd | Associate Creative Director |
Max Fung | Dentsu Hong Kong Ltd | Senior Art Director |
Walter Wu | Dentsu Hong Kong Ltd | Copywriter |
Yvonne Yip | Dentsu Hong Kong Ltd | Art Director |
Elisa Leung | Dentsu Hong Kong Ltd | Broadcasting Producer |
Chan Man Chung | The Film Factory | Director |
Kris Lo | The Film Factory | Cinematographer |
May Tang | The Film Factory | Producer |
Holly Ho | Touches | Editor |
Chan Kwong Wing | Click Music | Composer |
Mitsubishi Electric Air-Conditioner relies on its innovative technology to create comforts of life for consumers over the years, in which "MOVE EYE Technology" is particularly unrivalled and outstanding. "MOVE EYE Technology" can accurately detect the temperature of human body and prioritize the airflow delivery to provide every individual a comfortable experience. To demonstrate this unique product function, the TV campaign set up the “MOVE EYE Eye Test” that features different pairs of characters with different body temperatures, so as to clearly show that "MOVE EYE Technology" can tell the subtle temperature difference between two in a simple, direct and interesting way.