BOXING

TitleBOXING
BrandMITSUBISHI ELECTRIC RYODEN AIR-CONDITIONING
Product / ServiceAIR CONDITIONER
CategoryA04. Home appliances & furnishings, electronics & audio-visual
EntrantDENTSU HONG KONG, HONG KONG
Entrant Company DENTSU HONG KONG, HONG KONG
Advertising Agency DENTSU HONG KONG, HONG KONG
Media Agency MEDIA PALETTE Hong Kong, HONG KONG
Production Company FLIM FACTORY Hong Kong, HONG KONG

Credits

Name Company Position
Albert Wong Dentsu Hong Kong Ltd Executive Creative Director
Sammy Lau Dentsu Hong Kong Ltd Group Creative Director
Walter Wu Dentsu Hong Kong Ltd Associate Creative Director
Max Fung Dentsu Hong Kong Ltd Senior Art Director
Walter Wu Dentsu Hong Kong Ltd Copywriter
Yvonne Yip Dentsu Hong Kong Ltd Art Director
Elisa Leung Dentsu Hong Kong Ltd Broadcasting Producer
Chan Man Chung The Film Factory Director
Kris Lo The Film Factory Cinematographer
May Tang The Film Factory Producer
Holly Ho Touches Editor
Chan Kwong Wing Click Music Composer

Brief Explanation

Mitsubishi Electric Air-Conditioner relies on its innovative technology to create comforts of life for consumers over the years, in which "MOVE EYE Technology" is particularly unrivalled and outstanding. "MOVE EYE Technology" can accurately detect the temperature of human body and prioritize the airflow delivery to provide every individual a comfortable experience. To demonstrate this unique product function, the TV campaign set up the “MOVE EYE Eye Test” that features different pairs of characters with different body temperatures, so as to clearly show that "MOVE EYE Technology" can tell the subtle temperature difference between two in a simple, direct and interesting way.