| Title | BOSS |
| Brand | PERFETTI VAN MELLE |
| Product / Service | MENTOS PURE FRESH |
| Category | B02. Other Screens |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company | BBH CHINA Shanghai, CHINA |
| Advertising Agency | BBH CHINA Shanghai, CHINA |
| Production Company | MUM FILMS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Johnny Tan | BBH China | Executive Creative Director |
| Ma Yinbo | BBH China | Creative Director |
| Carol Ong | BBH China | Associate Creative Director/Copywriter |
| Michelle Wu | BBH China | Copywriter |
| Haoxi Lv | BBH China | Art Director |
| Ivy Shi | BBH China | Agency Producer |
| Mylene Ong | BBH China | Deputy Head Of Planning |
| Joanne Liu | BBH China | Business Director |
| Cecaa Tian | BBH China | Account Director |
| Suthon Petchsuwan | Mum Films | Director |
| Ratthapol Aksorndee | Mum Films | Cinematographer |
| Kaewchieranai Chumsaeng Na Ayudhya | Mum Films | Production Producer |
| Piyanan Sueksakarn | Mum Films | Editor |
| Chaibovon Selukwa | Mum Films | Music Composer |
| Jatupon Euimboon | Mum Films | Production Designer |
All the office workers are gathered in the big boss' office with their heads down. The furious big boss is scolding them, 'AM I TOO NICE TO ALL OF YOU?! HUH?!' A junior employee mutters sarcastically to himself, 'Nice my ass!' But everyone else is so quiet, that everyone hears it. The angry boss inhales sharply and demands that he say it again. 'N-nice m-my ass,' the employee repeats. The boss demands him to say it again and again. The employee screams, 'Nice my ass!' The boss inhales deeply. It turns out that the boss just wants him to open his mouth because he's got irresistibly pure breath.