Title | PAINFUL MEMORY |
Brand | IKEA (CHINA) |
Product / Service | IKEA |
Category | B01. Internet Film |
Entrant | BBH CHINA Shanghai, CHINA |
Entrant Company | BBH CHINA Shanghai, CHINA |
Advertising Agency | BBH CHINA Shanghai, CHINA |
Production Company | BBH LIVE Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Johnny Tan | BBH China | Chief Creative Officer |
Leo Zhang | BBH China | Creative Director |
Jay Qian | BBH China | Associate Creative Director |
Jeffrey Sun | BBH China | Associate Creative Director |
Shadow Cao | BBH China | Copywriter |
Woody Pan | BBH China | Art Director |
Nicola Chung | BBH China | Art Director |
Yilin Lin | BBH China | Agency Producer |
Simonas Piepalius | BBH China | Planner |
Cecaa Tian | BBH China | Account Director |
Rachel Zhang | BBH China | Account Manager |
Lu Wang | BBH China | Account Executive |
The IKEA bedroom product functionalities are often overlooked by consumers. To increase consumer awareness and interest towards the somewhat dry product facts, we created a series of humorous Webisode that personified the IKEA bedroom products into animation characters. Through their tongue-in-cheek, skit-like conversations, common bedroom activities are reenacted to convey product information. For instance, one Webisode could be about the pillow's love for its female owner; another about the incredible memory power of the foam pillow; the love triangle and fight for attention between the pillow, the bolster and the blanket.