| Title | SINGING CAR |
| Brand | QOROS |
| Product / Service | QOROS 3 HATCH |
| Category | A08. Cars & Automotive Services |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company | BBH CHINA Shanghai, CHINA |
| Advertising Agency | BBH CHINA Shanghai, CHINA |
| Media Agency | MINDSHARE CHINA Shanghai, CHINA |
| Production Company | Gravity Films Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johnny Tan | BBH China | Chief Creative Officer |
| Yu Kung | BBH China | Creative Director |
| Ken Lu | BBH China | Associate Creative Director |
| Krystie Koh | BBH China | Agency Producer |
| Elvis Li | BBH China | Business Director |
| Chunling Fong | BBH China | Associate Account Director |
| Andrew Hu | BBH China | Account Manager |
| Andy Edwards | BBH China | Head Of Planning |
| Darius Karbassioun | BBH China | Head Of Engagement Planning |
| Jonathan Koh | BBH China | Engagement Planner |
The majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to. It starts with the car creating its own beat before launching into the song and performing a variety of highly complex dance moves. It climaxes in spectacular fashion with airborne manoeuvres and fireworks.