GRAPE FLAVOR

Bronze Spike
TitleGRAPE FLAVOR
ClientMORINAGA & CO.
Product / ServiceHICHEW
CategoryA01. Food
EntrantDENTSU PLUS Bangkok, THAILAND
Entrant Company DENTSU PLUS Bangkok, THAILAND
Advertising Agency DENTSU PLUS Bangkok, THAILAND
Production Company TONGTA FILM Bangkok, THAILAND

Brief Explanation

Hi Chew soft fruit-flavored candies are the real tasty fruit flavor. In order to attract the teenager target, we have create a sense of humor in our TVC. In the story, Dr. HiChew, our presenter, will replace real fruit with a Hi Chew candy. By Dr. HiChew’s special technique, the teenager will continue to enjoy eating without any doubt. It finally proves that Hi Chew has a real fruit taste.

Credits

Name Company Position
Subun Khow Dentsu Plus Chief Creative Officer
Putthipong Thanathititantorn Dentsu Plus Creative Director
Pirapak Wipawawong Dentsu Plus Copywriter
Subun Khow Dentsu Plus Copywriter
Wasin Pothikasem Dentsu Plus Art Director
Putthipong Thanathititantorn Dentsu Plus Art Director
Vorawit Prakornkaew Dentsu Plus Agency Producer
Ayaka Yoshizawa Dentsu Plus Account Manager
Kiatniyom Sawangcharoen Dentsu Plus Account Management Director