BE THE ARTIST

Bronze Spike
TitleBE THE ARTIST
ClientLION
Product / ServiceBEER
CategoryA16. Public Service Messages and Charities
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company THE SWEET SHOP Auckland, NEW ZEALAND

Brief Explanation

We took a stuffy responsible drinking message and reclothed it in a way that young drinkers would respond to. At a party a moderate drinker pranks his drunk mates and ends up having the most fun. New Zealand’s drinking culture is one of excess, and a common drunken prank in New Zealand, is to draw on people who have passed out. We used this well-known prank as the basis for our moderation message, asking people to ‘Be the artist, not the canvas’.

Credits

Name Company Position
Andy Fackrell DDB Group New Zealand Executive Creative Director
Chris Schofield DDB Group New Zealand Creative Director
Natalie Knight DDB Group New Zealand Senior Writer
Gavin Siakimotu DDB Group New Zealand Senior Art Director
Scott Wallace DDB Group New Zealand Group Business Director
Jonathan Rea DDB Group New Zealand Senior Account Manager
David Mcindoe DDB Group New Zealand Planning Director
Judy Thompson DDB Group New Zealand Executive Tv Producer
Tania Jeram DDB Group New Zealand Agency Producer
Regan Grafton DDB Group New Zealand Creative Director
Liquid Studios Additional company
Damien Shatford The Sweet Shop Director
Lynette Gordon The Sweet Shop Producer
Andrew Stroud Freelance DOP
Fiona King The Sweet Shop Executive Producer
Ben Daily The Sweet Shop Senior Producer
Roland Brown Liquid Studios Music