Title | AIA REAL LIFE CHEER UP PROJECT |
Brand | AMERICAN INTERNATIONAL ASSURANCE KOREA |
Product / Service | FINANCE/LIFE ASSURANCE |
Category | B01. Internet Film |
Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Entrant Company | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Advertising Agency | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Production Company | BLUE LIGHT Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Seo Jeongkyo | Adqua Interactive | Chief Creative Officer |
Lim Hyochul | Adqua Interactive | Account Director |
Park Boyoung | Adqua Interactive | Account Executive |
Jeong Minkyung | Adqua Interactive | Account Executive |
Chun Hunchul | Adqua Interactive | Executive Creative Director |
Kim Hyunkyoon | Adqua Interactive | Creative Director |
Lee Bora | Adqua Interactive | Copywriter |
Lim Haejun | Adqua Interactive | Producer |
Kwon Jeonghan | Bluelight | Director |
Korea is a country that has been divided into north and south for 65 years. Every year, about 270 thousand of male citizens in their 20s joins the military to serve for 2 years, which is mandatory for all males in Korea. Actual recruits were cast and interviewed about their emotions before joining the military. On Apr. 29th and May 13th, each selected recruit was invited to an old barbershop in front of a bootcamp at Uijeongbu. After shaving their heads, the recruits looked upon their unfamiliar selves in a mirror. Suddenly the lights go off and the mirror starts playing a video letter from the recruits family members. After the video letter the family members were then brought into the barbershop to embrace and cheer each other up.