Title | FACES |
Brand | RIDE ON EXPRESS |
Product / Service | GIN NO SARA |
Category | A09. Retail stores, restaurants & fast food outlets |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | DENTSU CREATIVE X Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuya furukawa | Dentsu Inc. | Exective Creative Director |
Yuji Matsumura | Dentsu Inc. | Creative Director/Copywriter |
Kana Koyama | Dentsu Inc. | Copywriter |
Yuji Matsumura | Dentsu Inc. | Art Director |
Shun Hiyane | Dentsu Inc. | Agency Producer/Account Manager |
Gin no Sara is Japan’s most popular sushi delivery chain. The aim of this ad was to make everybody happy through Gin no Sara. Even if somebody is in a terrible mood, they may be filled with a smile when they see a Gin no Sara dish. This was depicted humorously by showing the behind-the-scenes of the commercial.