| Title | CHINESE TAKEAWAY |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | A16. Public Service Messages and Charities |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Dan Moth | Clemenger BBDO | Copywriter |
| Tony Haigh | Clemenger BBDO | Art Director |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Jen Gasson | Clemenger BBDO | Agency Producer |
| Thomas Scovell | Clemenger BBDO | Planner |
| Linda Major | Clemenger BBDO | Director Of Social Marketing |
| Bethany Omeri | Clemenger BBDO | Account Manager |
| Annabelle Wilkinson | OMD | Business Director |
| Emily Goulden | OMD | Account Director |
| Robin Walters | Curious Film | Director |
| Matt Noonan | Curious Film | Producer |
| Cushla Dillon | Curious Film | Editor |
| Chris Mauger | Curious Film | Dop |
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
The ads make stoners question their ability to drive by seeing their behaviour through the eyes of the real experts on stoned behaviour: the shopkeepers of New Zealand. Each ad features the kind of places hungry marijuana users go: a bakery, a Chinese takeaway and a convenience store. Even though the ads are anti-drugs they’ve been embraced by stoner culture in New Zealand. Lines of dialogue from the ads have since become vernacular speech among the audience and it’s got them talking about a subject they’d previously rejected.