BLAZED

Gold Spike
TitleBLAZED
ClientNEW ZEALAND TRANSPORT AGENCY
Product / ServiceROAD SAFETY
CategoryA16. Public Service Messages and Charities
EntrantCLEMENGER BBDO Wellington, NEW ZEALAND
Entrant Company CLEMENGER BBDO Wellington, NEW ZEALAND
Advertising Agency CLEMENGER BBDO Wellington, NEW ZEALAND
Media Agency OMD Wellington, NEW ZEALAND
Production Company CURIOUS FILM Auckland, NEW ZEALAND

Brief Explanation

In this ad, 3 children playfully mock their parents behaviour while waiting for them in the car, knowing they are inside the house smoking weed - highlighting this behaviour raised the question of morality of driving stoned.

Credits

Name Company Position
Paul Graham New Zealand Transport Agency Principal Scientist
Rachel Prince New Zealand Transport Agency Principal Advisor
Victoria Slade New Zealand Transport Agency Senior Advertising Advisor
Philip Andrew Clemenger BBDO Executive Creative Director
Brigid Alkema Clemenger BBDO Creative Director
Mark Dalton Clemenger BBDO Art Director
Mike Gwyther Clemenger BBDO Copywriter
Linda Major Clemenger BBDO Director Of Social Marketing
Bethany Omeri Clemenger BBDO Account Manager
Martin Gray Clemenger BBDO Agency Producer
Thomas Scovell Clemenger BBDO Planner
Taika Waititi Curious Film Director
Matt Noonan Curious Film Producer
Tom Eagles Curious Film Editor
Toni Ulrich Maori TV Sales Executive
Annabelle Wilkinson OMD Business Director
Emily Goulden OMD Account Director
Tamara O'neill Liquid Studios Sound
Peter Van Der Fluit Liquid Studios Music
Craig Matuschka Liquid Studios Sound
Blockhead Additional company
Liquid Studios Additional company