Title | BORN TO DEFY |
Brand | LION |
Product / Service | BEER |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Media Agency | ZENITH OPTIMEDIA Auckland, NEW ZEALAND |
Production Company | ROBBER'S DOG Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
Chris Schofield | DDB Group New Zealand | Creative Director |
James Conner | DDB Group New Zealand | Senior Art Director |
Christie Cooper | DDB Group New Zealand | Senior Copywriter |
Guy Denniston | DDB Group New Zealand | Copywriter |
Scott Wallace | DDB Group New Zealand | Group Business Director |
Jonathan Rea | DDB Group New Zealand | Senior Account Manager |
Lucinda Sherborne | DDB Group New Zealand | Head Of Planning |
Rupert Price | DDB Group New Zealand | Planning Director |
Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
Rosie Grayson | DDB Group New Zealand | Agency Producer |
Adam Stevens | Robber's Dog | Director |
George McKenzie | Robber's Dog | Managing Director |
Mark Foster | Robber's Dog | Executive Producer |
Helen Hendry | Robber's Dog | Producer |
Pete Zuccarini | Robber's Dog | DOP |
Tim Mauger | Freelance | Editor |
Vincent Taylor | Freelance | Colourist |
Stefan Coory | Blockhead | Online |
There’s a defiant ‘kiwi attitude’ that drives many New Zealanders to achieve well above the norm, despite our isolation and small population, it was the attitude that led to the creation of Steinlager Pure and it’s that attitude that Steinlager Pure has always celebrated in their advertising campaigns. William Trubridge is a New Zealander, a 15-times world record holder and the current freediving world champion. With no fins, no tanks, no weights, nothing but one breath, his body and his mind he dives to 102 meters deep, going places no human has ever been, pushing the boundaries of what’s humanly possible while combating pressures that would crush a soccer ball to the size of a tennis ball. With every dive he defies death, nature, his own body and the expectations of the world. This ad was shot in Deans Blue Hole in theBahamas, the deepest blue hole in the world. It’s the first ad in a campaign aimed at turning William Trubridge from a sportsman who is relatively unknown in his own country into the national hero he deserves to be.