JOEY PANG

TitleJOEY PANG
BrandTIGER BEER
Product / ServiceTIGER BEER
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantDROGA5 SYDNEY, AUSTRALIA
Entrant Company DROGA5 SYDNEY, AUSTRALIA
Advertising Agency DROGA5 SYDNEY, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA
Production Company 2 HECKLER Sydney, AUSTRALIA
Production Company 3 SONAR MUSIC Moore Park, AUSTRALIA

Credits

Name Company Position
David Nobay Droga5 Sydney Creative Chairman
Andrew Fergusson Droga5 Sydney Creative Director
Cam Blackley Droga5 Sydney Creative Director
Emily Cussins Droga5 Sydney Copywriter
Leslie Sharpe Droga5 Sydney Art Director
Holly Alexander Droga5 Sydney Agency Producer
Richard Sweetman Droga5 Sydney Business Director
Michaela Futcher Droga5 Sydney Planner
Christopher Riggert Finch Director
Michael Hilliard Finch Producer
Jeremy Rouse Finch Director Of Photography
Peter Sciberras Method Studios Editor
Will Alexander Heckler Executive Producer
Jayne De Costa Heckler Senior Vfx Producer
Jamie Watson Heckler Vfx Superviser
Sonar Music Sonar Music Music

Brief Explanation

TIGER IS UNCAGING THE RESTLESS SPIRITS OF ASIA. THE MOMENT HAS ARRIVED FOR ASIA’S MEN TO SHOW THE WORLD THEIR SPIRIT AND TIGER BEER IS INSPIRING THEM TO BREAK FREE FROM THE CONSTRAINTS OF GENERATIONS PAST AND CELEBRATE THEIR RESTLESS AMBITION. BIO: Born China, Joey Pang moved to Hong Kong when she was three, and grew up wanting to be an artist. Moved by the way the human body and art could interact, she began as a makeup artist – but the transient nature of her work became frustrating. The permanency of tattoos caught her attention and she pursued her dream of becoming an artist working on living canvas. WHY IS SHE AN UNCAGED HERO: Joey Pang hasn’t just broken free from the cage that has kept women away from the art of tattooing, she has completely redefined the way the human body can be used as canvas to express a personality. Taking inspiration from New Zealand’s Maoris, she shifted the understanding of tattoos in Hong Kong from an appendage worn by gangsters to an expression of self. In uncaging her expression she has pioneered a new art form, born in Asia, celebrating traditions but free from its constraints.