| Title | JOEY PANG |
| Brand | TIGER BEER |
| Product / Service | TIGER BEER |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | DROGA5 SYDNEY, AUSTRALIA |
| Entrant Company | DROGA5 SYDNEY, AUSTRALIA |
| Advertising Agency | DROGA5 SYDNEY, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Production Company 2 | HECKLER Sydney, AUSTRALIA |
| Production Company 3 | SONAR MUSIC Moore Park, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| David Nobay | Droga5 Sydney | Creative Chairman |
| Andrew Fergusson | Droga5 Sydney | Creative Director |
| Cam Blackley | Droga5 Sydney | Creative Director |
| Emily Cussins | Droga5 Sydney | Copywriter |
| Leslie Sharpe | Droga5 Sydney | Art Director |
| Holly Alexander | Droga5 Sydney | Agency Producer |
| Richard Sweetman | Droga5 Sydney | Business Director |
| Michaela Futcher | Droga5 Sydney | Planner |
| Christopher Riggert | Finch | Director |
| Michael Hilliard | Finch | Producer |
| Jeremy Rouse | Finch | Director Of Photography |
| Peter Sciberras | Method Studios | Editor |
| Will Alexander | Heckler | Executive Producer |
| Jayne De Costa | Heckler | Senior Vfx Producer |
| Jamie Watson | Heckler | Vfx Superviser |
| Sonar Music | Sonar Music | Music |
TIGER IS UNCAGING THE RESTLESS SPIRITS OF ASIA. THE MOMENT HAS ARRIVED FOR ASIA’S MEN TO SHOW THE WORLD THEIR SPIRIT AND TIGER BEER IS INSPIRING THEM TO BREAK FREE FROM THE CONSTRAINTS OF GENERATIONS PAST AND CELEBRATE THEIR RESTLESS AMBITION. BIO: Born China, Joey Pang moved to Hong Kong when she was three, and grew up wanting to be an artist. Moved by the way the human body and art could interact, she began as a makeup artist – but the transient nature of her work became frustrating. The permanency of tattoos caught her attention and she pursued her dream of becoming an artist working on living canvas. WHY IS SHE AN UNCAGED HERO: Joey Pang hasn’t just broken free from the cage that has kept women away from the art of tattooing, she has completely redefined the way the human body can be used as canvas to express a personality. Taking inspiration from New Zealand’s Maoris, she shifted the understanding of tattoos in Hong Kong from an appendage worn by gangsters to an expression of self. In uncaging her expression she has pioneered a new art form, born in Asia, celebrating traditions but free from its constraints.